Offering

Red Pony is a locally-owned and operated consignment clothing store that has been open for over 15 years. We sell women’s consignment clothing, jewelry and accessories, and wholesale items like tights, Eucalan soap, sunglasses and various accessories. We specialize in local and Canadian designers and original, unique, quirky items that would not be found in “traditional” consignment stores. You can view the front-end of our consignment process here, and the agreement between the consignors and the business here.

This business is best run by a hands-on owner-operator(s) with a passion for sustainability, love of fashion, community-building and a keen interest in business.

Asking price: $60 000.00

We are not just selling the business, we are selling a trusted reputation, distinctive legacy and the special touch of magic that makes the patrons of Red Pony sigh with delight when they come through our doors. You are buying a respected, trusted and beloved brand!

Turn-Key Ready

The business is fully operational with infrastructure, inventory and business licensing, banking accounts and devoted clientele. The store will be running as smoothly and efficiently on day 1 of new ownership as it was on day 5475 of current ownership.

Built-in Clientele

Red Pony has a loyal and devoted following of clients who have followed Red Pony to all it’s different locations over the years.

Prime Location

Red Pony occupies a commercial bay on Whyte Avenue with a free customer parking lot in front of the business. Rent is currently slightly bellow market value, with a local land-lord devoted to the success of small businesses.

Consistent Growth in Profits

The profits of Red Pony increase consistently year-over-year, including during covid and lockdown years when many independent business sadly closed. Red Pony has proven itself to be a stable and resilient business that can withstand precarity and continues to project growth.

Retail Infrastructure

Red Pony is set up for traditional retail sales with full seasonal inventory, current business license, long standing commercial bank accounts and registration with the Canadian Revenue Agency. The Red Pony consignment model is integrated into our updated and personalized point-of-sale system developed in 2021 for selling, tracking consignor accounts, entering inventory and calculating consignor payouts.

Digital Infrastructure

Red Pony has a verified Meta Merchant account for selling through Meta platforms, including a verified business account with Instagram with a fully organic (no bought users!) and engaged following as well. The Red Pony website is fully optimized and includes an active and highly profitable online store, professional scheduling function, email list and newsletter service. The domain name and email address are property of Red Pony. The business also has accounts with third-party digital vendors Poshmark and Etsy.

Integrated Consignment Business Model

The Red Pony consignment process is unique to our business and has been refined with over 15 years of institutional knowledge and best practices. Our personalized model leads to smooth consignor interactions and a transparent process that protects both the business and the consignor.

Consignor List

The key to the success of Red Pony is having the right consignors who bring in the right inventory. Red Pony has been curating this consignor list for over 15 years which has lead to top-tier consignors who bring in the inventory that sells best and stands out to our customers. This list alone is worth $60 000!

Zero Commercial Debt

Red Pony does not carry any debt. Expenses include rent, salaries and and payouts to consignors on sold items. Other payables include GST remittance, small wholesale orders (ex. Hue Tights, Eucalan soap, sunglasses), administrative supplies and equipment or repairs when necessary.

Partnerships

Red Pony is a well-know business that has developed important and invaluable relationships with other local businesses, chambers of commerce, business revitalization groups, wholesale vendors and local and Canadian artists and designers. These symbiotic relationships are integral to the good reputation, credibility and continued flourishing of the business.

Smooth Transition of Ownership

We can negotiate a transition period where Yannick continues on-site to help with training, ensuring the management of the business remains on track, advising on those one-of-a-kind situations and supporting the overall connection with the community. (I love Red Pony and want you to be successful with it!)

We are happy to meet with serious buyers to transparently discuss financials and all the gritty details (an NDA may be required).